Become a Broker with Rural Finance
At Rural Finance, we’re more than just one of the UK’s largest and longest-established finance broker networks — we’re a community.
With decades of expertise, strong industry connections, and a reputation for excellence, we offer you the perfect blend: the backing of a national powerhouse with the freedom to run your business your way.
We may have started in agriculture, but our brokers now excel in commercial, construction, retail, professional loans, property, and much more. Whatever your area of focus, you’ll have the resources to succeed.
Is This You?
Self-motivated and driven to succeed
A natural relationship-builder
Hard-working and results-focused
Ready to be your own boss — but still value a strong support network
Keen to escape the corporate grind and take control of your future
If you’re nodding along, becoming an asset finance broker with us could be your next big career move.
What You Get as a Broker
Autonomy
Run your own brokerage under your own name, with the independence to shape your business.
Support
Our Wrexham head office team and nationwide broker network are here to help you every step of the way.
Industry Insights
Stay ahead with regular updates on asset finance trends and lender news.
Access to 30+ Funders
Full access to our diverse panel of funders — with some of the best rates in the market.
Competitive Package
Your hard work deserves great rewards — our remuneration is highly competitive.
Training & Experience
Continuous learning is essential — we’ll provide ongoing training to keep you sharp and competitive.
Ideally, you’ll have 3+ years in the finance industry — but if you have less, let’s talk. We’re open to helping you achieve your goals.
Broker Portal
Use our cutting-edge, broker-built workflow system with AI integrations for lightning-fast funding decisions.
Perks & Discounts
From supermarkets to cinemas, holidays to high-street shopping — enjoy exclusive broker perks.
Compliance Covered
We handle the compliance headaches so you can focus on building your business.
Next Steps
Let’s Talk
Get in touch for a no-pressure chat about your experience, goals, and how we can support you.
Application & Checks
We’ll guide you through our onboarding process and handle the necessary regulatory checks.
Training & Setup
Receive all the training, tools, and access you need to hit the ground running.
Launch Your Brokerage
Start trading under your own brand — backed by Rural Finance’s network, funders, and expertise.
Your future is yours to shape — join one of the UK’s most trusted broker networks and unlock your potential.
Contact us today to start the conversation.
What’s it like to be a Broker at Rural Finance?
Here’s what some of our Brokers have to say…
Jemma Cleverly, Equipment Finance UK
Joining Rural Finance Ltd as an Appointed Representative has genuinely been one of the best decisions of my professional life. For the past two years, I’ve been operating as a self-employed AR under my own brand, Equipment Finance UK, and the experience has been nothing short of outstanding.
From day one, Rural Finance has offered the perfect balance of support and autonomy. Their extensive panel of lenders gives me the flexibility to serve my clients with tailored finance solutions, and the guidance and compliance support from head office is second to none. Their commitment to helping you succeed is real — whether it’s marketing assistance, networking opportunities, or just being there when you need them.
What sets Rural apart is the team culture. Despite being self-employed, I’ve always felt like part of a supportive and driven network. I’ve had multiple offers from other finance companies to join them, but honestly, I wouldn’t consider going anywhere else. Being a part of Rural has opened doors, created opportunities, and helped me grow my business far beyond what I expected.
If you’re considering becoming an AR and want the freedom to build your brand with the backing of a reputable and well-connected finance network, I can’t recommend Rural Finance highly enough.
Thank you, Rural Finance, for everything!
Douglas Shand, Caledonia Asset Finance
We have been an AR of Rural for nearly 5 years now and it has been a great experience during this time. We have access to a wide range of funders , many of whom we wouldn’t be able to deal with not being part of Rural. To be part of a large well known brokerage also adds reassurance to the customers and it’s a name very well known in the industry
Daniel Barnard, Airedale Financial Limited
Being a broker under Rural Finance is one of the best decisions I have made for my business, the back up support you get is second to none and they are always there to give you support and guidance when required.
I would highly recommend Rural finance to anyone who is looking at becoming a broker.
Call Us Today On 01978 660360 or Click Here to Find Your Local Broker
